Apple has made changes with iOS 14.5 that will require all apps in the App Store to show a prompt to iOS 14.5 and later users in accordance with their AppTrackingTransparency framework. These changes will affect how Facebook receives and processes conversion events from tools such as the Facebook pixel. Once Apple requires the prompt and it is shown on Facebook, advertisers running campaigns to iOS 14.5 and later users will be affected by new limitations on data sharing.
About Conversions API (CAPI)
Conversions API is a Brand New Facebook Business tool that lets you share key web and offline events, or customer actions, directly from your Funnel. Conversions API works with your Facebook pixel to help improve the performance and measurement of your Facebook ad campaigns. This is Facebook's current answer to the changes in iOS 14.5.
What is ClickFunnels doing about this new Conversions API from Facebook?
Domain Verification through Facebook. (Available Now)
One of the newest requirements that Facebook has for creating and utilizing Pixel tracking codes is domain verification. You will need the following:
- A custom domain. You can register a new domain with a domain registrar such as NameCheap, GoDaddy, and more. You can also register a new domain right inside of your ClickFunnels account. Here are more instructions on that.
- Verify your custom domain through Facebook. Here are detailed instructions on how to do that with a domain you registered through ClickFunnels.
Direct Integration with Conversions API. (Available Now)
Once integrated, you will be able to get better results out of your Facebook tracking pixel than you normally would.
This will allow you to tie your tracking pixels to a domain. You will also be able to set which Facebook Events you want to fire on the pages within your funnels.
Should I still be using the traditional tracking pixel?
Yes. Facebook recommends using both the CAPI integration in addition to the traditional tracking pixel to maximize event tracking across all devices. You can read more about their recommendations and best practices here.
How do I learn more about Facebook's changes?
From Facebook: Facebook Pixel Updates for Apple's iOS 14 Requirements
From Facebook: About Conversions API