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Setting Up An Abandoned Cart Email

Gina M
  • Updated
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Funnel Creation & Management


Need to set up an email for customers who visit your Order Form page but don’t purchase? This article will go over the steps of creating an Abandoned Cart Email. This will be helpful if you want to offer your product to customers who landed on your page but didn’t buy.

 

By the end of this document, you should be able to answer:

  • What is the Abandoned Cart Email?

  • Why would I need to set up an Abandoned Cart Email?

  • How would I set up an Abandoned Cart Email?

  • How would I set up an email sequence using delays?

 

Prior to getting started, you will need to have the following:

Please watch the video below, in full screen:

 

 

 


Accessing Your Funnel And Selecting The Email Automation

First, you will need to access your funnel and select an Email Automation.

 

1. Access the Funnels Page by hovering over the ClickFunnels drop-down menu from your dashboard and clicking on Funnels.


Abandoned_Cart_Email_1.png

 

2. Choose the funnel you want to edit by clicking on the Funnel Name.


Abandoned_Cart_Email_2.png

 

 

3. Select the Order Form page. You can also set this up on Upsell and Downsell pages.


Abandoned_Cart_Email_3.png

 

4. Click on the Automation tab.


Abandoned_Cart_Email_4.png

 

 

5. Click on the Add New Email button.

 

Abandoned_Cart_Email_5.png

 

 

 

Choosing Your SMTP And Setting A Condition

Then, you will need to choose your 3rd party SMTP and set a proper Condition within the Email Settings.


Abandoned_Cart_Email_6.png

 

1. Set a From Name for the email. This will override your default SMTP From Name.


Abandoned_Cart_Email_7.png

 

2. Set the email’s Subject.

 

Abandoned_Cart_Email_8.png

 

3. Select an SMTP Configuration from the drop-down menu.


Abandoned_Cart_Email_9.png

 

 

4. Write a number or click on the up and down arrows to add a number to send the email only to customers who have been active in the past X days. (optional)


Abandoned_Cart_Email_10.png

 

 

5. Select saw but didn’t purchase from the Condition drop-down menu.


Abandoned_Cart_Email_11.png

 

 

6. Create the email as required.

 

 

 

Create Your Email

The actual email creation process will be different for accounts on the Basic Plan and Platinum Plan or higher.

 

Basic Plan

1. Edit the email as required under the HTML Body text field.


Abandoned_Cart_Email_12.png

 

2. Click the Create Email button.


Abandoned_Cart_Email_13.png 

 

 

Platinum Plan or higher

1. Select any Email Template by hovering over the template and clicking Use This Template.


Abandoned_Cart_Email_14.png

 


You can also click the Preview button to preview the Email Template before selecting it.

2. Click Create Email.


Abandoned_Cart_Email_13__1_.png

 

3. Click Open Editor and edit the email as required.


Abandoned_Cart_Email_15.png

 

This works similarly to the page editor in your funnel pages.

4. Click Save or Close when ready.


Abandoned_Cart_Email_16.png

 

5. Click edit to make changes to Step 2 of the process.


Abandoned_Cart_Email_17.png

 

a. You can edit the email you previously selected by clicking the Open Email Editor button.

b. You can also save that email as a template by clicking Save As Template.


Abandoned_Cart_Email_18.png

 

c. After making any changes to Step 2 of the process, click the Update Email button.


Abandoned_Cart_Email_19.png

 

6. Click the trash icon to delete the Automation.


Abandoned_Cart_Email_20.png

 

7. Click OK to confirm the deletion.

 

Abandoned_Cart_Email_21.png

 

 

Setting Up An Email Sequence Using Delays (optional)

The Funnel Automation will give you the ability to create an email sequence using delays.

1. After clicking the Add New Email button within the Automation tab (Step 2), click on the Email Delay option on the top navigation bar.


Abandoned_Cart_Email_22.png

 

 

2. On the Delay Days field, write a number or click on the up and down arrows to add the number of days you want the email to be delayed.


Abandoned_Cart_Email_23.png

 

 

3. On the Delay Hours field, write a number or click on the up and down arrows to add the number of days you want the email to be delayed.


Abandoned_Cart_Email_24.png

 

 

4. If you already set all of the Email Settings (Step 2), click the Create Email button.


Abandoned_Cart_Email_13__2_.png

 

 

The system will always calculate delays from the time the visitor interacted with the funnel. For example, let’s say that your customer leaves your Order Form page without purchasing on a Wednesday at 4:00 p.m.

 

1st Email: Email set to be sent immediately. Triggered on Wednesday as soon as the customer leaves the Order Form page without purchasing.

 

2nd Email: Follow-up email with a 1-hour delay. Triggered on Wednesday 1 hour after the customer leaves the Order Form page.

 

3rd Email: Follow-up email with a 1-day delay. This one would be triggered on Thursday at around 4:00 p.m.

 

4th Email: Follow-up email with a 2-day delay. This would be triggered on Friday at around 4:00 p.m.


Abandoned_Cart_Email_25.png

 

 

Here are the key takeaways for this document:

  • The Abandoned Cart Email will allow you to send an email or series of emails to customers who land on your Order Form page and don’t purchase your product.

  • You will need to set up this email(s) within the Automation tab of your Order Type page (Order Form, Upsell, and Downsell). In order to be able to send emails from the Automation tab, you will need a 3rd party SMTP Email Integration.

  • The Funnel Automation will give you the ability to create an email sequence using delays. This will allow you to send follow-up emails to customers who don’t purchase your product.

 

 If you have any questions about this, please contact our support team by clicking the support icon in the bottom right-hand corner of this page.

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