Learn how to set up a Follow-Up Funnel Adding A Retargeting Messenger Step. Your visitor didn't buy on the first try? That's okay! Using FB Retargeting Messenger, you'll be able to custom tailor your message exactly to the people who may have seen your offer but didn't purchase the first time they landed on your page. You would use the retargeting messenger step inside of your follow up funnel if you wanted to add or remove subscribers from your Custom Audiences on Facebook. Connect Integration
What you will need:
Important Note The custom audience will pull through in the drop-down if it has been uploaded to your audience in Facebook ads manager via a CSV upload. Saved audiences in your business manager will not show as you are unable to add or remove individuals from a saved audience via API.
Step 1: Add Retargeting Messenger Step
- Enter the Step Name.
- Select Retargeting Messenger Built In-App.
Step 2: General Settings
- Enter Step Name (Only you will see this step name).
- Select Send From Facebook Account.
- Add Filter Rules (Optional).
Step 3: Facebook
- Select Facebook Action (Add To Audience or Remove From Audience).
- Choose Audience From The Drop-down.
Note If you do not have a Facebook account integrated yet, you will be able to click on the Yellow Button To Connect An Account.
Step 4: Schedule
- Select When To Trigger Action.
- Select Send Window (optional).
- Click Review For Sending.
Note: Not seeing your custom audience here? It may be because it does not support adding/removing users individually. Must accept the Facebook Custom Audience TOS: https://www.facebook.com/ads/manage/customaudiences/tos.php
Step 5: Review Summary And Make It Live
- Review Your Settings.
- Click Make It Live.
What you can do now:
If you have any questions about this, please contact our support team by clicking the support icon in the bottom right-hand corner of this page.