Learn how to set up a Follow-Up Funnel Adding A Retargeting Messenger Step. Using Facebook Retargeting Messenger, you will be able to custom tailor your message exactly to the people who may have seen your offer but didn't purchase the first time they landed on your page.
Why you would need this
You would use the retargeting messenger step inside of your follow up funnel if you wanted to add or remove subscribers from your Custom Audiences on Facebook.
What you will need
Step 1: Add Retargeting Messenger Step
- Enter the Step Name.
- Select Retargeting Messenger Built In-App.
Step 2: Select Retargeting Messenger Action
- Add to Audience or
- Remove from Audience
- Click Continue
Step 3: Select Facebook Account
- Select the Facebook Account
- Click Save and Continue
Note: If you do not have a Facebook account integrated yet, you will be able to Click on the Yellow Button To Connect An Account.
Step 4: Set Up Facebook Action
- Confirm Step Name
- Select When To Trigger Action
- Select Audience
- Select Push Window (optional)
- Add Filter Rules (optional)
- Click Save
Note: Not seeing your custom audience here? It may be because it does not support adding/removing of users individually. Must accept the Facebook Custom Audience TOS: https://www.facebook.com/ads/manage/customaudiences/tos.php
Step 5: Review Settings And Make It Live
- Review Your Settings
- Click Make It Live
What you can do now
If you have any questions about this, please contact our support team by clicking the support icon in the bottom right-hand corner of this page.