(Facebook) Add To Cart Pixel Event using 2 Step Order Form

Martin Hernandez ClickFunnels Customer Experience Team

• March 07, 2022 20:48
• Edited

Video Instructions: https://d.pr/v/iuTzdQ

**Script code needs to be pasted into footer tracking codes field inside order form page settings***

***Be sure to add 2 Step order form element***  

<script>
$(function () {
$('[href="#submit-form-2step"]').on("click", function () {
fbq('track','AddToCart');
});
});
</script> 

Note: No need to modify this, unless you know what you are doing or you want to track more. Enjoy! 

Why Add To Cart is Important? 

ATC rate is one of the main metrics to keep an eye on. It tells you so much about your product selection, pricing strategy, and user experience.

For ex: a sudden decline in ATC rate while running ads may be the result of targeting the wrong type of visitors after launching a new ad campaign.

Or, it may be that you are priced too high. 

Keeping an eye on ATC rate, you can help you figure out why people are not buying what you have to offer. 

 

7

• 

  Aaron Becker

  • March 08, 2022 16:25

  Nice tip Martin!  

  1
• 

  Clayton FunnelHacker Community manager

  • March 08, 2022 20:16

  

  This is great! Super helpful! 

  0

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