I recently watched Ryan Levesque’s Web3 Symposium where he went over how marketing is being changed by a switch to zero party data and no more cookies (which would affect retargeting). So his basic advice was to do quiz funnels aka survey funnels because you need to gather data directly from the customers (zero party data) to comply with current and future privacy laws. He also showcased his software bucket.io which obviously builds quiz funnels but can also build other types of funnels. But a key difference is that his software directly integrates with the Facebook Conversions API and the Google Analytics 4 so that you can send the data you are gathering from your quiz aka survey and send it over so Facebook can build lookalike audiences for retargeting.
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